7 steps towards great public speaking

By Lucas Tamboryn

Last week, I was given the opportunity to present one of Start-Up Chile’s SUP Academy sessions. In these weekly sessions, presenters discuss a topic of interest with the participating startups. Previous sessions included growth hacking, metrics, legal, …


Throughout my internship, I had been talking to a number of startups. They all agreed that they were getting a ton of information on how to structure the content of their pitch, yet none of them were ever really taught the principles of public speaking. As a startup, presenting to be remembered is crucial. When you are competing against 70 other startups in a pitch competition, you need to find a way to put yourself over the edge. So when I got the opportunity to do a SUP Acadamy, the subject was immediately clear to me.

Enchanting an audience is all about psychology. It is how you influence people subconsciously that determines whether or not they will give you their full attention. Just imagine: we have no problem binge-watching Netflix for 6 hours, but it is so darn difficult to stay concentrated when someone (a poor public speaker) is giving a presentation.

As a presenter, how do we solve that?

1) Anxiety management


The thing that holds us back the most from being a great speaker is ourselves. 85% of people are anxious about public speaking and it is consistently ranked as one of our top 5 fears. Nervous presenters make the crowd feel uncomfortable, and an uncomfortable crowd is not receptive to the speaker’s message. Anxiety usually starts a couple of minutes before you get on stage. Your heart starts beating faster, your hands are sweaty and you may even become short of breath.

  • The first thing you should do is Accept and great the anxiety: anxiousness is a signal that you are about to do something amazing, something you haven’t done before and most probably something that will bring you further in life. In some way, you should feel happy that you are anxious.


  • Secondly, become present oriented. Ever wondered why athletes listen to music right before a big game? It is so that they don’t worry about all the possible future scenarios in which something could go wrong. They are fully immersed in their music and aren’t focused on anything else. Other techniques to get your mind straight are doing physical exercise, meditation and one of my personal favourites: tongue twisters. Just try repeating: ‘She sells sea shells by the sea shell shore’ 50 times right before you step on stage.


  • Lastly, reframe from a performance to a conversation. Musicians are performers, if they miss one note the whole song is ruined, it has to be perfect. Presentations are never perfect, so we shouldn’t want them to be. It is better to reframe the situation so that the presenter feels like he is having a conversation with the crowd. The easiest way to achieve this is to start off by asking questions to the crowd and consequently, using conversational language.


2) Appearance


When we are presenting we want to appear 2 things: confident and likeable.

We want to display confidence because this shows our audience that we are knowledgeable about what we are saying and that we deserve their attention. There are 3 key components (the 3 P’s):

  • Posture: your mom was right to nag about your posture when you were younger. Confident presenters stand up straight, chest out, never ever cross their arms and hold this position all while seeming perfectly relaxed.


  • Position: Where you stand on stage dictates your confidence. Don’t hide in the back, get up to the front of the stage and confront people.


  • Pupils: Keep your eyes on the prize. You are not presenting to the floor, your slides or to that one individual who makes you feel secure. You are presenting to the entire crowd so acknowledge that and give them the attention that they deserve, otherwise they will never provide you with theirs.


  • The second thing we want to appear is likeable. We want the audience to feel connected to us like a friend. Once the speaker is categorized as a friend, people will automatically create a narrative in their minds that supports the message that he/she is trying to get across. The keys to appearing likeable are:
  • Smiling: The universal language. It immediately shows anyone that you are not a threat to them.


  • Empty hands: The key here is being unarmed. If you have the chance, always present with empty hands to subconsciously make your audience feel safe.


  • Open arms: This exposes the belly, a very vulnerable part of the body and consequently, shows vulnerability to the audience.


  • Eye contact: It creates a personal relationship. Try making eye contact with a variety of people throughout your presentation.

First impressions matter: It is especially important to appear likeable within the first 7 seconds that you stepped on stage. The human brain is wired to either classify you as a friend or enemy within that timeframe.

3) Vocal power


Our voice is our biggest weapon when speaking publicly, unfortunately, many of us shoot ourselves with it. Using your voice the right way requires rigorous training. Some key pointers include:

  • Gravitas: You are the voice of authority when speaking publicly, your voice must reflect this. Gravitas is that tone of voice that implies that you are serious, without being intimidating. It is the default tone that you want to maintain when speaking publicly. It comes from the lower abdomen and can be practiced through voice exercises.


  • Intonation: The rise and fall of the voice is especially important when emphasizing. A trick you can use to get this right is, when making the transcript for your presentation, to mark the words you want to emphasize in bold.


  • Speed: The speed with which you pronounce words influences your message. If you wanted to make a point, for example, you could slow it down, build the tension, make a revelation and conclude with your point.

Intonation and speed vary according to the content of your presentation.

4) Vocabulary


A wise man once told me: “you should treat every word like it costs you $3 each”. You want to make sure that everything you say fulfills a purpose and adds value to your message.

“you should treat every word like it costs you $3 each”

When it comes to choosing between synonyms, you don’t want to say the easiest thing, nor the hardest. You want to use fancy words that everybody understands.

5) Personal story


Sharing a personal story is a great way to break the ice and create a personal relationship with your audience. There is a structure you can follow for maximum impact:

  1. Tell an anecdote. This could be something embarrassing to get the crowd to laugh and simultaneously feel related to you.
  2. Turn it into something intellectual to provide value.
  3. Draw a conclusion and set up an argument.
  4. Inspire the audience to practice what you preach.


6) Engage with your audience


As mentioned earlier, you want to feel as if you are in a conversation with your audience. Engaging with your audience is a great way to achieve this and will incentivise your crowd to keep paying attention to you.

The key to engaging with your audience is to make it fun. Some specific pointers are:

  • Use humor: crack a joke, get the crowd laughing. Life doesn’t always have to be serious.


  • Surprise people: get them out of their comfort zones (aka their chairs) and involve them. During my presentation, we had the crowd doing tongue twisters and voice exercises. Youtube video:

  • Ask easy questions: when asking a question you should be confident that about 75% of your audience should raise their hand, if you are lucky, 25% actually will. The crowd is lazy, make it easy for them.


  • Call people by their names: ask for peoples’ names and use them throughout the rest of the presentation.


7) Preparation


As a final note, I would like to emphasize that none of the above really matters without rigorous preparation. You should know the content of your presentation by heart before you step on stage. Beware that this does not mean that you should memorize the entire thing and just rattle it off, because the probability that you will black out due to stress is substantial. I do, however, recommend to memorize some key words as well as some connection words that will allow you to transition between chapters smoothly.

I sincerely hope that this was helpful to you. If you have any questions concerning public speaking or would just like to get in touch, send me an inmail or


7 Reasons Why Startup Businesses Remain Start-Overs For Years

Approximately 543,000 startups emerge all over the US every month. Out of this number, only 50% are expected to survive in the succeeding five years. It’s not an overstatement to note that nine out of 10 startups will eventually fail. Business is a numbers game that isn’t easy to crack. Here are the most common reasons why startups go down the drain shortly after they’ve made it to the surface.


By Anna Rodriguez


1. Tough market: Offering nice-to-haves instead of must-haves


Photo courtesy of jaredrendell via Pixabay


One of the top reasons why startups fail is that business founders often go in business thinking they’re the exception. The rules don’t necessarily apply to them because they have a brilliant idea that’s only waiting to be translated into a successful venture. They don’t conduct enough market research to support their ideals and claims. So when they finally put their product or service in the spotlight, reality suddenly hits them hard on the face. They have no market—no audience to validate their efforts. As you can imagine, it only spirals down from there.


Zirtual, a startup providing on-demand virtual assistants, cited lack of market demand as one of the reasons their venture failed. Zirtual differentiated itself by taking in full-time employees instead of hiring contractual workers. The company was overstaffed, and there just wasn’t enough demand for virtual assistants at that time. The numbers didn’t add up so CEO Maren Kate Donovan decided to lay off the company’s 400 employees in August 2015.


2. Ineffective business model: Coming short of professional insights


Photo courtesy of WDnet Studios via Pexels


First-time entrepreneurs are naturally overconfident—and that’s okay. But when they let overconfidence overshadow sound business reason, that’s when it all crashes. When the fine line between overconfidence and arrogance blurs out, entrepreneurs may be at risk of becoming inflexible—and every businessman knows flexibility is among the few perks startups have over established companies. For a startup to be able to sustain itself for the next five years or so, its founders need to create an effective business model that makes a workable relationship between the cost of acquiring a customer (CAC) and that customer’s lifetime value (LTV). The most ideal ratio between the two is 1:5, but for startups to at least break even, they need to reach at least a 1:3 ratio. New businesses also need to keep in mind the rule of capital efficiency, which simply states that CAC should be recovered within 12 months of operation.

Unfortunately for Quirky, an invention platform meant for people to vote on product ideas, its entire business model turned out to be a flop. The products had almost no margins. For instance, the company spent over $400,000 developing a Bluetooth speaker but when the product was finally released, only 28 units were sold. Unsurprisingly, the company filed for bankruptcy in September 2015.


3. Product issues: Selling something that doesn’t work


Photo courtesy of 705847 via Pixabay


To succeed in business, it’s not enough to have just one exceptional idea. You have to create a product or develop a service that actually improves people’s lives. Even if you have the capital to start your business and the employees to reinforce your vision, you will not become an overnight success if your product falls short of the market’s high expectations. It’s okay if the first product you offer isn’t perfect—no one expects you to get it right the first time. But when you don’t find a way to correct your errors and turn a fiasco into a learning experience, you’re bound to fail.

Your business is bound to collapse just like Grooveshark. A music-streaming service, Grooveshark was buried under a pile of legal issues because its product violated a number of copyright laws. For the succeeding years after its conception in 2006, the company tried to sign contracts with one of the biggest royalty companies. Misunderstandings, miscommunications, and just a completely flawed product caused this startup to incur many legal charges from music companies. The drama ended in 2015 when Grooveshark was forced to shut down.


4. Subpar employees: Assembling a team of half-hearted workers


Photo courtesy of StartupStockPhotos via Pixabay


In business, people are just as important as money or the product itself. If you have a weak management team, chances are your company won’t deliver. You have to make sure that you’re hiring the right people with the right skills and the right traits. These people need to be with you on every page. Otherwise, you may eventually find yourself falling flat on your face. Hire one wrong person, and you may put yourself at risk of losing your business.

KiOR, a renewable fuels company, closed in 2014 due to many reasons. One of the most striking problems that it had faced over the years was a poor hiring system that resulted to a surplus of lab researchers and a shortage of technical and operational employees. What the company needed was more people who had hands-on experience in running energy facilities. Unfortunately, it was already too late when the management realized that.


5. Bad competition: Ignoring what competitors do


Photo courtesy of jarmoluk via Pixabay


It’s hard to come up with a unique business idea these days. Almost everything imaginable has already been attempted by bold entrepreneurs. If you’re starting a new business, there’s a huge possibility that somebody is already selling the product that you’re still trying to conceptualize. Even if you come up with something that has better features than an existing product, you still have to go a long way to overtake your competitor. How can you convince people that what you offer is fresh, new, and exciting? What differentiates you from the rest? Why should they switch to your product? Unless you can give effective answers to these tricky questions, you won’t be able to move forward in the business landscape. You should come up with a content marketing campaign that reaches and entices your audience. It’s the only way they can learn about your business.

Many startups learned the hard way that competition is an important consideration in business. One such company was Rdio, a music-streaming site founded by the same guys who brought Skype and Kazaa into the digital world. Rdio followed a subscription-streaming model, just like Spotify did. Because it was too much like its already-powerful competitor, Radio didn’t last that long in the startup scene.


6. Financing problems: Running out of cash and failing to make more


Photo courtesy of vanmarciano via Pixabay


All too often, we hear stories of startups going bankrupt even after having raised millions of dollars in venture funding. Entrepreneurs sometimes become shortsighted after experiencing the initial wave of success. They take risk after risk without reaching any point of stabilization. As a result, they end up running out of cash. These aggressive companies fail to manage their cash flow and regulate their finances before reaching certain milestones. They fail to come up with long-term plans—they just go with whatever works for a specific moment.

One of the startups who were guilty of this was Homejoy, an on-demand home-cleaning services company that closed down in July 2015 after losing funds and failing to raise more. There were so many things about the company that didn’t go exactly as planned. Both customer and worker retentions were poor so the company basically had no foundation.


7. Wrong pricing: Failing to determine market profitability


Photo courtesy of sharpstick’s photos via Flickr


For a startup to make money, it needs to set up the right prices. Entrepreneurs should be able to determine the perfect price points that can attract customers without hurting the business’ bottom line. To identify the perfect price points for the products or services that you offer, you need to determine your market profitability. Crunch the numbers and work out how much you should get to break even on time and scale up your business. Compare your prices with competitors and see what works. You may need the help of a numbers whiz on this.

For the company called Dash Navigation, pricing just didn’t work out. Dash Navigation was a startup that produced software and devices for in-car navigation systems. The company failed because of slow user adoption, which doesn’t come as a shock at all since their devices were sold for $600 apiece. Even though the product itself was marvelous, the sluggish sales forced the company to close down.

As the given examples demonstrate, startups can fail for many reasons. One fatal mistake can cause a business to unexpectedly shut down, regardless of its prospects or potentials. If you’re planning to kickstart your own business, you should try to avoid these mistakes and be a better and smarter entrepreneur. Be realistic in your ventures and plan 10 steps ahead if you can.


About the author


Anna Rodriguez is a manager and a passionate writer. She writes about investment, home improvement, green sustainability, business and tech innovations. She owns Homey Guide Blog. You can follow her at @annrodriguez021


Time to say thank you!

In the last few months we reached out to more than 200 people in 40 different countries to ask for help. Now is time to say thank you.


By Sofía Del Sante, Impact & Networks Directormapa_seba


At Start-Up Chile we truly believe we can change the world through innovation. Supporting impactful people and companies is what moves us every day, but it’s not something we can do on our own. The word “ecosystem” has become a buzzword recently,  but “ecosystem” perfectly describes the startup world: where only the perfect combination of actors and conditions will lead to the right environment for entrepreneurial success.


Collaboration is one of the main ingredients in this “perfect recipe”. Startups are meant to be global, but entrepreneurs are not omnipresent (yet). Nowadays, the way to help high potential companies go global is to build a network of collaborators with the same mission: to help startups change the world through innovation.


A year ago, we started creating a network of partners; incubators, accelerators and startup programs all over the world that want to help startups succeed. Today we can proudly say that we have found over 50 organizations that share our values. We believe that if we work together, we will be able to make a bigger impact in the world’s future.


Today we want to say thank you. Thank you for helping us identify promising companies led by talented entrepreneurs. Thank you for believing in our mission. Thank you for being part of the entrepreneurial revolution. And most of all, thank you for loving entrepreneurship as much as we do. Friends, we are sure that by helping people that want to change the world, we are changing it too.




SUP Partners | Learn What Actually Works at Growth Marketing Conference 2016

If you’ve heard of growth marketing, you’ve heard of Growth Marketing Conference.



You know it’s the definitive event for growth marketers – nearly every thought leader in the industry has spoken for us or stopped by – but you might not know exactly what to expect at the show in December.

And honestly, it’s pretty simple.

We talk about what actually works in the real world.

Our keynotes, breakaway sessions, and workshops are just a platform for us to teach the specific strategies and tactics that have grown our company, our speakers’ companies, and – after you get back to the office – will grow your company too.

No fluff, no filler. We don’t have time for theory and you don’t either.

We only care about growth.

And we’re going to teach you what it takes to really move the growth needle this December 7-8 at Growth Marketing Conference 2016, in the place where it all began – Silicon Valley.

That said, we know every business – and budget! – is a little different.

Which is why we’re going to make it easy for you to learn all the growth best practices you need at a price you can honestly afford.

Just choose one of our 3 passes:

●      All-Access ($1,200): exclusive speaker dinner, conference pass, & workshop pass

●      Conference Pass ($799): full access to the conference

●      Team Pass ($499): full access to one of our signature growth workshops


And if you register (for any of these 3 passes) by Friday, we’ll give you an extra 20% off.

Just use the promo code: startupchile20


See you at the show in December!

ONLY FOR TODAY!: Growth Marketing Conference 2016: Special 24-hr Partner Discount!

Have you checked out the Growth Marketing Conference brought to you by our partners at Startup Socials?

Growth marketing is the new marketing.

We know it, you know it, and the world’s biggest brands know it.

And frankly, they just can’t meet the demand fast enough.

There’s just too much to do and too few people who know how to do it!

So those big brands – IBM, Adobe, Delta and many high-growth startups – are partnering with the Growth Marketing Conference 2016 to fill their staffing gaps.

And to make it easier for the best marketers and founders to get in – marketers and founders like you! – they’re offering a special 24-hour discount, just this once.

Save 30% off the biggest growth marketing show of the year and network with business leaders from IBM, Adobe, Delta, Facebook, Hotwire, Pinterest, Mulesoft, Intercom, Hired and many more.

Don’t wait – you only have 24 hours.

Your future growth marketing connections are waiting for you!

Register Now.


Less Stress is the Key to Success

STRESS.  The buzz word that has become the new norm for the business world and all those that are a part of it.


How Yoga Helps Build Better Companies
By Debra O’Bryan


As a Corporate Yoga instructor for six years, I have witnessed first hand the physical and mental stress of employees spending all day seated, working long hours and trying to meet continual deadlines.

They come to me with physical ailments such as neck, back, hip and shoulder pain along with headaches, trouble sleeping, digestive issues. Most always these complaints are followed by  “I am so stressed”.

Yoga focuses on healing and renewing all parts of the person – body, mind and spirit.

A study in the Journal of Physical Activity and Health found that 20 minutes of Hatha Yoga stimulates the brain function more than walking or jogging on the treadmill for the same amount of time.

An article in the The Huffington Post in May of 2014 titled “Can Yoga Save the Business World” listed the immediate benefits of yoga in the workplace.

  • Yoga releases tension in the physical body by opening tight, clenched muscles and improves blood flow to the brain.
  • Yoga creates a clear mind and elevated thinking, helping people to get their work done more effectively and efficiently.
  • Yoga allows people to unplug and disconnect from the endless tornado of thoughts.
  • When the dust settles, priorities become clear, anxiety is reduced and the mind is calmer, more focused and compassionate.


The results in one of my companies, ARMA International were seen immediately by manager Jaci Conn.  “Before we began yoga, the turnover rate for the last several years had been around two-thirds! Since adding yoga, only one staff member has left in the last 15 months!! We have over 75% of our staff participating in our classes. Aside from some dramatic weight loss, most of us find the greatest value in the incredible reduction in stress.”


The changes in the workplace can be measured and do impact not only the employees lives but the bottom line of all businesses. Happy, healthy people come to work ready to reach their goals for the day.


Link to JBY Channel page with classes to help reduce stress (CLICK HERE)


totus power

VIDEO | Start-Up Chile alumni: Totus Power was featured in BBC Horizons


Bringing reliable electricity from Electric Cars


Totus Power’s product is a plug n play, high power Lithium-Ion (Li-Ion) battery pack. Named Jupiter 6 it is not heavy, cumbersome or toxic like conventional lead acid batteries. Jupiter6 incorporates cutting edge Li-Ion batteries from electric cars and is up to 10 times lighter than the equivalent lead acid batteries. Yet, it is powerful enough to provide up to 20 hours of electricity and can be rapidly charged. Jupiter6 requires no maintenance over its lifetime.

Start-Up Chile generation 7 alumni was featured in BBC, click in the image below to watch!



Colombia: Feria de Jóvenes Empresarios abrió hoy sus puertas

  • La versión XII de la Feria de Jóvenes Empresarios espera impulsar negocios por más de 2.600 millones de pesos.

  • En estos 12 años han pasado aproximadamente 3.550 expositores y se han generado expectativas de negocio por más de 66 mil millones de pesos.

  • Estarán presentes la Alcaldía de New York con la estrategia de NY como Smart City, Digital.NYC y Start-Up Chile, dando charlas sobre emprendimiento.

  • Los ciudadanos podrán asistir de manera gratuita del 19 al 22 de mayo en el “Gran Salón” en Corferias. 

Bogotá, mayo 19 de 2016. Con la asistencia de 245 empresarios y emprendedores más destacados en materia de innovación y alto impacto, inicia hoy la versión XII de la Feria de Jóvenes Empresarios que se realizará hasta el domingo 22 de mayo en Corferias.

La feria, que cuenta con la mejor selección de iniciativas de jóvenes, permite mostrar el buen momento que vive el emprendimiento en la ciudad en materia de innovación en sus modelos de negocios, la forma como se soluciona  necesidades o problemas en el mercado y en alto impacto desde lo social, ambiental, en sus comunidades, comercio justo y negocios.

Este espacio impulsado por La Cámara de Comercio de Bogotá, tiene como aliados a los principales actores del ecosistema del emprendimiento como son: Wayra, Centro de Innovación del BBVA, Fundación Bavaria, Colombia Joven, Secretaria de Desarrollo Económico de Bogotá, Startup Chile, Ventures, Digital.NYC, Alcaldía de Nueva York y Social Lab, entre otros.

Según María Isabel Agudelo, Vicepresidente de Fortalecimiento Empresarial de la Cámara de Comercio de Bogotá, “Esta edición de la feria busca incentivar la consolidación de una red de entidades de apoyo que hagan posible el nacimiento y fortalecimiento de nuevos y creativos negocios”. Además añadió que, “los emprendimientos de alto potencial que nacen y maduran con el tiempo, son una promesa de crecimiento económico y de empleo para la ciudad, la región y el país”.

Esta feria multisectorial que apoya la innovación y el emprendimiento para jóvenes de la ciudad, premiará el mejor stand de la feria, la empresa ganadora recibirá una mentoría por parte de Wayra y un co-working con Impact Hub. Otro de los reconocimientos, será el premio al mejor modelo de negocio, el cual recibirá una mentoría por parte de la Fundación Bavaria y un coworking con Impact Hub.

Agenda Académica

En este 2016, la Feria cuenta con una agenda académica, en la que participan 35 conferencias,  diseñada especialmente para emprendedores, pymes y jóvenes, en donde encontrarán charlas magistrales sobre la Evolución del Programa Start Up-Chile por Sebastián Díaz, el Origen del emprendimiento por Juan Pablo Mier, la innovación centrada en personas y ¿cómo crear una cultura de Innovación abierta? Entre otros temas.

También contará con la participación de Marcos Dinnerstein de Digital.NYC que es el programa oficial de la puesta en marcha de la ciudad de NY en Start-Up digitales y ecosistemas de emprendimiento, quien dará una charla sobre las  innumerables oportunidades de negocios y para el emprendimiento que representa una ciudad digital.

La feria incluye además charlas de emprendedores quienes hablarán de su experiencia y trayectoria,  y compartirán sus conocimientos con los jóvenes empresarios y emprendedores. En estas charlas estarán Geraldine Pomato, creadora de Wikimujeres  un grupo que nació en facebook  y se ha convertido  en una red social y Diego Ospina de Mejor en Bici empresa que implementa y promueve el uso de la bicicleta. También estarán representantes de la firma Bichópolis, empresa de soluciones de carácter biológico con base en insectos y artrópodos y de Wheels, una solución de desplazamiento en la ciudad, entre otros.

Los asistentes a la feria podrán ingresar de manera gratuita al Pabellón en el Gran Salón de Corferias, el jueves y viernes de 9:00 a.m a 7:00 p.m. y el sábado y domingo de 10:00 a.m. a 7:00 p.m. Esta es una vitrina, única en América Latina, que confirma el momento que vive Bogotá y la región en temas de desarrollo empresarial.




Roger Dimant

En el mundo de los emprendimientos la adquisición de usuarios es una tarea a la cual se le asignan muchos recursos, entre ellos tiempo y dinero. Las estrategias varían desde las más orgánicas (growth hacking, contenido online, SEO) hasta las que requieren pago e inversión en publicidad (SEM). Entre estas últimas existen dos grandes empresas con sus respectivos canales y plataformas publicitarias: Facebook Ads y Google Adwords.

Ambas compañías, con acciones de Data Mining y Big Data mediante, tienen plataformas publicitarias muy desarrolladas que permiten la convivencia y exposición tanto de pequeños como de grandes anunciantes. Con la ayuda de las interfaces gráficas de ambas plataformas es muy sencillo planificar y dar de alta una campaña.

Facebook, por su parte, tiene una excelente segmentación ya que pondera toda la información de los usuarios para que los anunciantes puedan mostrar sus anuncios a un target específico, tanto con variables duras (género, edad, ubicaciones) como a partir de variables blandas (intereses, gustos, comportamientos). Dada esta hipersegmentación, las acciones publicitarias con objetivos de branding son las que tienen mejores resultados en la enorme red social. Los anuncios son siempre gráficos y se pueden orientar a diferentes resultados como, por ejemplo, “me gusta” en la página, descarga de aplicaciones o conversiones en un sitio web externo.

Google, por su parte, consigue muy buenos resultados para conversiones en la Red de búsqueda, ya que el usuario tiene una intención de compra al momento de realizar la búsqueda y de hacer clic en el anuncio. Para ello, al momento de planificar las campañas es fundamental la relación entre tres elementos: las palabras clave, los anuncios de texto y las páginas de destino. Siempre que el usuario busque un término en el buscador, once resultados podrán ser mostrados (tres en la columna principal, arriba de todo, y otros ocho a la derecha), todos ellos identificados con la palabra “anuncio” en amarillo.

La posición de los anuncios dependerá de muchas variables, pero sin dudas la relación entre palabras clave, anuncios y páginas de destino es de las más importante. Se supone, y así lo supone el algoritmo de Google, que un usuario que busca “fábrica de zapatillas” necesita encontrarse con un anuncio que ofrezca una fábrica de zapatillas y una página de destino que tenga información acorde a la fabricación de zapatillas. De lo contrario, la campaña y página de destino no serían relevantes y, por ende, bajaría su puntuación en Google.

El otro canal de Google, la Red de display, coloca anuncios gráficos, de texto, animados o audiovisuales en diferentes sitios propios de la compañía (Gmail, Youtube, etc.) u otros sitios suscritos a la Red de Adsense. Los mismos se pueden colocar de acuerdo a una “orientación contextual” (de acuerdo al tema que trata, por ejemplo, una nota en un blog) o siguiendo los intereses y gustos del usuario que está navegando el sitio.

En todos los casos, nadie mejor que un founder de una startup para planificar aquellas palabras o anuncios que podrían serle atractivas a los usuarios que quiere adquirir. Ambas plataformas permiten calcular el ROI (Retorno de la Inversión) o el costo de adquisición de los usuarios. Sin embargo, la clave del éxito de las campañas digitales muchas veces está en la optimización regular, en analizar métricas y tomar decisiones. Por eso es importante contar con un equipo especializado, interno o externo, que pueda monitorear las campañas.

Con este objetivo, hace algunas semanas se realizó en el CETOF una capacitación brindada por un equipo de Google para asesorar a los emprendimientos de Start-Up Chile en la planificación y optimización de sus campañas. El contenido de la capacitación puede ser descargado haciendo clic aquí.


F6S Launches Invite-Only F6S Alpha Card for 20,000 Top Founders

F6S Alpha membership offers VIP access to $1 million in free growth services.

F6S — the leading global network for startup founders — today announced F6S Alpha, an invite-only membership initially available to 20,000 top startup founders from around the world. With F6S Alpha, qualifying founders will gain exclusive access to $1 million worth of free services, free flights, cost-saving benefits and VIP access to premier startup events. There is no charge for Alpha membership in line with the ‘Give First’ values driving the community’s rapid growth.

The F6S global community’s 1.2 million members are a unified global network that drives founder growth. Startup programs, investors, companies and governments on F6S support founders with growth opportunities, founder benefits, jobs and funding. The F6S network – which is available for free to all founders – already delivers more than $1 billion annually in funding, services and grants. F6S Alpha membership is a higher tier of support for top founders who have qualified by gaining ecosystem recognition. The Alpha benefits are geared to help these top founders scale-up their business.

Exclusive F6S Alpha perks include free flights on American Airlines, travel discounts with companies like Avis, priority access to startup events, such as Wired and Mobile World Congress 4YFN, and to co-working spaces, such as WeWork. More than 100 additional companies are supporting each F6S Alpha Founder with growth services, such as hosting from Rackspace, email infrastructure from Sendgrid and many others. Alpha founders are able to see what benefits others are taking, share reviews and engage with supporting organizations.

The first 2,000 F6S Alpha Founders from across the world will receive their invitations today, and an additional 18,000 invites will go out to remaining Alpha Founders in weeks to come. Any founder can also request an invitation to F6S Alpha membership at

“F6S Alpha brings together the F6S community to support top founders around the world. F6S is already home to 1.2 million users from founders taking their first steps through to fast-scaling startup unicorns,” said Sean Kane, F6S co-founder. “Last year, the F6S community delivered $1 billion in resources to F6S founders and Alpha is part of our goal to reach $2 billion across the startup ecosystem in 2016.”

The first limited edition Alpha Card theme is Startup Heroes and highlights members of the F6S community such as Danae Ringelmann (co-founder of Indiegogo), Tim Draper (founder of Draper University and Draper Dark Flow), Céline Lazorthes (founder of Leetchi), Shai Wininger (founder of Lemonade and Fiverr) and Dennis Wang (founder of Easy Taxi). Further card editions are already in the works.

In addition to the new Alpha program, F6S will continue to deliver the popular existing F6S founder benefits without restriction and for free at


Se lanza la F6S Alpha Card para 20.000 Fundadores

La membresía F6S Alpha ofrece acceso VIP a US$1 million en servicios para escalar gratis

LONDON/SAN FRANCISCO – F6S — la red global lider para fundadores de startups — anunció hoy el lanzamiento de F6S Alpha, una membresía únicamente por invitación inicialmente disponible para solo 20.000 fundadores de Startups destacadas de todo el mundo. Con F6S Alpha, fundadores calificados tendrán acceso exclusivo a US$ 1 millón en servicios gratuitos, tickets de avión gratuitos, beneficios para ahorrar costos y accesos VIP a los mejores eventos para Startups en el mundo. La membresía Alpha no tiene costo, en linea con el valor “dar primero” que impulsa esta comunidad de rápido crecimiento.

Los más de 1,2 millones de miembros de la comunidad global F6S son una red global unificada que trae crecimiento al fundador. Programas para startups, inversores, compañías y gobiernos en F6S dan soporte a los fundadores con oportunidades de crecimiento, beneficios para fundadores, trabajos y fondos. La red F6S – disponible de forma gratuita para todos los fundadores – ya entrega más de US$1 billón anualmente en fondos, servicios y subsidios. La membresía Alpha es un nivel superior de apoyo a los mejores fundadores que son calificados según el reconocimiento que han obtenifo en el ecosistema. Los beneficios Alpha están orientados a ayudar a estos principales fundadores escalar su negocio.

Los beneficios exclusivos de F6S Alpha incluyen tickets gratuitos de American Airlines, descuentos para viajes en compañías como Avis, acceso prioritario a eventos para Startups, como Wired y Mobile World Congress 4YFN, y a co-working spaces, como WeWork, meses gratuitos de entrenamiento con Platzi. Más de 100 otras compañías están dando su apoyo a los F6S Alpha Founder con servicios para escalar, como hosting de Rackspace, email infrastructure con Sendgrid y mucho más. Los fundadores Alpha pueden ver qué beneficios están siendo aprovechados por otros, compartir reviews e interactuar con las organizaciones que apoyan esta iniciativa.

Los primeros 2.000 F6S Alpha Founders de todo el mundo ya han recibido su invitación, y las 18.000 restantes serán enviadas en las próximas semanas. Cualquier fundador puede postularse para recibir una membresía F6S Alpha ingresando a

“F6S Alpha reune a la comunidad F6S para ayudar a los mejores fundadores alrededor del mundo. F6S ya es el hogar de más de 1,2 millones de usuarios, desde fundadores dando sus primeros pasos hasta altamente escalables unicornios” dijo Sean Kane, co-founder de F6S. “El año pasado, la comunidad F6S entregó US$1 billón en recursos a fundadores F6S, y Alpha es parte de nuestro objetivo de alcanzar los US$2 billones al ecosistema de Startups en el 2016.”

El tema de la primera edición limitada de Alpha Card es “Startup Heroes” y destaca miembros de la comunidad F6S como Danae Ringelmann (co-fundadora de Indiegogo), Tim Draper (fundador de Draper University y Draper Dark Flow), Céline Lazorthes (fundadora de Leetchi), Shai Wininger (fundador de Lemonade y Fiverr) y Dennis Wang (fundador de Easy Taxi). Las próximas ediciones de la tarjeta ya están siendo trabajadas.

Además del nuevo programa Alpha, F6S continuará entregando los beneficios ya existentes sin restricción alguna y de manera gratuita en


Día internacional de la mujer se celebrará por primera vez con foco tecnológico

  • El evento contará con expositoras mujeres que han triunfado en la industria tecnológica y un panel de conversación.
  • Las inscripciones son abiertas para mujeres en el sitio web


SANTIAGO, Marzo de 2016. En Chile, el 95,5% del rubro digital está integrado por hombres. Lejos de ser un obstáculo, esta cifra ha motivado a algunas organizaciones a trabajar en conjunto para incluir a la mujer en la revolución tecnológica y disminuir la brecha de género que existe en la industria.


Es así que Microsoft, Desafío Latam, Laboratoria Chile, Innovacien, IF Blanco y País Digital se unieron para celebrar el día internacional de la mujer con una perspectiva distinta: mujeres y tecnología. En este evento se quieren destacar casos exitosos de mujeres que han emprendido proyectos tecnológicos, como también la participación femenina en formación educacional enfocada al rubro, con el objetivo de incentivar a que más mujeres se involucren en la tecnología.


Habrá un panel de conversación que estará moderado por Soledad Onetto y participarán Patricia Hansen, Marisol Alarcón, Carolina Rivera y Josefa Vilarroel.


“Siempre me gustó la tecnología, pero no pude estudiar algo relacionado. Cuando aprendí sobre códigos, me di cuenta que algo despertó en mi, algo que me apasiona y que me ayuda superarme. Siento que el mundo de la tecnología es una fuente de oportunidades laborales para todas las mujeres que podemos transformar la industria y generar grandes cambios”, comentó Daniela Mora, ex alumna de Laboratoria Chile y expositora del evento, quien gracias a este emprendimiento social hoy día trabaja exitosamente en ILÓGICA como desarrolladora web. Además, se sigue capacitando como desarrolladora full-stack en Desafío Latam.


“Para Microsoft un pilar fundamental es el apoyo a los jóvenes, especialmente a las mujeres, lo que realizamos a través de nuestro programa Youthspark, con el cual en Chile ya hemos impactado a más de 2 mil jóvenes. Sabemos que existe un sinfín de oportunidades para las mujeres en el mundo de las tecnologías y buscamos animarlas a incursionar en este mundo que tanto tiene para ofrecer y que tanto necesita de ellas” comentó Alex Pessó, Director de asuntos corporativos de Microsoft Chile, afirmando su compromiso con la iniciativa.


El evento se llevará a cabo el martes 08 de marzo entre las 09:30 y las 12:00hrs en IF Blanco Recoleta (Av. Puma 1180, Recoleta). Para inscripciones y más información ingresar a

Mapa IF Blanco