Female Founder Factor is a big initiative inside Start-Up Chile that aims to even the playing field for women in the startup world. For that, we have plans that involve gender-parity in our programs and connections for Female Founders, and we also have this new section of our blog, in which we will highlight some women innovators that have gone through our program.
To start us off, we had a nice chat with Catalina Vega, the CEO and co-Founder of Reccupera (formerly known as Payscript),a startup that went trough our Build 6 program.
In one of the spaces of our Co-Work —also one of Cata’s favorite parts of our program– we talked about how this industrial engineer decided to jump into the startup world inspired by the project of one teacher and how her love for technology ends up influencing her work.
“I started with Reccupera because I found that collection was a transversal pain in all industries and today especially debt is everywhere: between people and between companies”, says Cata.
What has been your biggest challenge as the founder of a startup?
To sell (laughs). When you don’t have much experience in sales and you love your product so much, going out and sell it to another person who doesn’t see the same value as you is very difficult, until the moment it’s already tried and it works. But my biggest challenge has been in sales and (to get in) contact with larger companies such as corporations.
What would you have liked to know before starting this path?
That we didn’t need to have the entire finished product to go out and sell it. If the pain is truly there, the MVP is enough.
What do you think are the main complications that women face in the ecosystem currently?
It’s actually a bit of a matter of believing. I have a super biased view because, for me, it has always been taken for granted that women are badasses, but I think it is a little bit about wanting to dare. I believe that the ecosystem is also prepared and they are looking for women who are very powerful, but I think we lack a little self-conviction that we can do it. It is also one of the reasons why I like being in a startup because it generates visibility that there can be women in technology positions and in C-Levels who start their own startups.